The challenge
Most app ideas fail at the second screen. The concept is sound, but the flow asks for too much too early, or buries the one action the user came for. Good interface design is mostly the discipline of removing steps.
UI/UXProduct Design
UI / UX Designs
A selection of interface work across mobile products - health and fitness, travel, and commerce - focused on flows that feel obvious in use.
- CLIENT
- Selected product design work
- YEAR
- 2026
- SECTOR
- Mobile apps · Various
- SCOPE
- Interface and flow design
- WHAT WE DID
- UI/UX Design
- BUILT WITH
- FigmaDesign systemsPrototyping
Our approach
We design flows before screens: what the user is trying to do, in what order, and what can be deferred or removed. Once the flow holds up, visual design does its job - clear hierarchy, honest type sizes, generous tap targets, and motion used to explain transitions rather than to decorate them. Everything is built on a component system so the product stays consistent as it grows.
The outcome
Interfaces that feel obvious in the hand - which is the hardest thing to achieve and the easiest thing to take for granted.
WHAT SHIPPED
- End-to-end flows before visual design
- Component-based design systems
- High-fidelity screens across light and dark
- Interactive prototypes for validation
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