Everything Supermarket runs nine neighbourhood stores across Kozhikode under four names - Everything, Values, Anona and Wagonmart. Their old website had gone offline, while customers kept searching for each store by name.
Nobody searches for "a supermarket". They search for the one near them - the Kovoor store's phone number, the West Hill store's timings. With four store names under one group and no working website, those searches ended on directory listings or nowhere at all.
We built the site around the stores rather than the brand. Each of the nine outlets has its own page with its address, phone number, opening hours and directions, marked up so search engines read it as an individual grocery store. Ordering stays where customers already are: a shopping list built on the site goes straight to the store on WhatsApp, and a dedicated page covers home delivery. It is a static build with no CMS or database, so it loads fast on mobile data and costs almost nothing to run.
A site that answers the question each visitor actually has - which store, what number, open now? - and turns it into a WhatsApp order in a couple of taps.
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