A coffee brand identity designed to hold together across bilingual signage, packaging, storefront and digital - without losing its character in any of them.
A coffee brand lives in wildly different contexts on the same day: a cup in someone's hand, a sign read at 60km/h, a social post two centimetres tall. Bilingual Arabic and Latin lockups make that harder - most identities end up with a strong version in one language and a compromise in the other.
We built the mark first as a piece of geometry that survives scale - clean enough to read on architectural signage, distinct enough to hold as a small avatar. Arabic and Latin lockups were designed as equals rather than translations. A warm, earthy palette carries the coffee category without resorting to the usual brown clichés, and the system was documented so packaging, storefront and digital all pull from the same rules.
An identity that is recognisably the same brand on a building, a bag of beans and a phone screen - which is the only real test of an identity system.
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