TBI MESCE is the technology business incubator at MES College of Engineering, Kuttippuram - an IEDC initiative where students build ideas, meet mentors and launch startups. Zaina Solutions is one of the startups incubated there.
An incubator has to sell a feeling before it sells desks: that this is a place where a student project turns into a company. A list of facilities - cabins, WiFi, a FabLab - is accurate but flat, and it is what every co-working page already says.
We told it as a story. The page opens on the campus, then a scroll-driven sequence of real footage follows a lone student becoming a team in the lab. The facilities come in that order - five cabins for teams of four to six, the FabLab, mentors and a break zone. Colour does the pacing, shifting from light to cyan to the incubator's navy as you go deeper, and a wall of incubated startups closes the page as proof.
A site that reads as an invitation rather than a facilities sheet - built strictly from the two colours in the TBI logo and real photographs of its campus and cabins.
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